How We Got Here
Roman Gonzalez is Founder and Consultant at Rad Plant Man Consulting, a product strategy and operations focused firm for venture-backed tech startups based in Austin, TX.
He comes to the table with 14 years in tech, 10 in product and design leadership, 6 in growth marketing, and 5 years as the Founder and CEO of Gardenio, a Techstars backed consumer tech startup for gardeners. Now, he’s on a ruthless mission to help companies be successful through radical focus and operational excellence.
The core of my Rad Plant Man thesis is that How We Work is the distinguishing feature between teams (startup, mid sized, or enterprise) that are flailing and those that are thriving. Most teams are just doing random shit confusing activity for progress, and teams driven by clearly articulated goals, repeatable cycles, radical focus, and lean, rigorous, motivated user-centered experimentation are giving themselves their best, most defensible shot at success, which is the best you could conceivably hope to do as a team.
I also work under the belief that we spend so much time building companies – it’s such a privilege to do – and so we have have fun while we’re doing it.
